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Campaign · Social · 2026

Fold Baked Goods - Campaign

Fold Baked Goods Social Campaign for a store opening in Doha

Fold Baked Goods - Campaign — page 1 — A New Fold Begins Made By Anis Maiza ﺑﺪاﻳﺔ ﺻﻔﺤﺔ ﺟﺪﻳﺪة

Fold Baked Goods - Campaign — page 2 — CAMPAIGN BRIEF A New Fold Begins | ﺑﺪاﻳﺔ ﺻﻔﺤﺔ ﺟﺪﻳﺪة Fold is preparing to open its first physical store, marking a new chapter in its journey. The opening brings the brand’s warmth, hospitality and culture of sharing into a welcoming space where customers can experience Fold in person. ﺗﺴــﺘﻌﺪ ﻓﻮﻟــﺪ ﻻﻓﺘﺘــﺎح أول ﻣﺘﺠــﺮ ﻟﻬــﺎ، يف ﺧﻄــﻮة ﺗﻤﺜّــﻞ ﻓــﺼﻼ ً ﺟﺪﻳــﺪا ً يف ﻣﺴريﺗﻬﺎ. وﻳﻨﻘﻞ اﻻﻓﺘﺘﺎح دفء اﻟﻌﻼﻣﺔ وروح اﻟﻀﻴﺎﻓﺔ واملﺸــﺎرﻛﺔ إىل ﻣﺴــﺎﺣﺔ ﺗﺮﺣّﺐ ﺑﺎﻟﻌﻤﻼء وﺗﺘﻴﺢ ﻟﻬﻢ ﺗﺠﺮﺑﺔ ﻓﻮﻟﺪ ﻋﻦ ﻗﺮب

Fold Baked Goods - Campaign — page 3 — Typography Choices Palast Variable Font | Brando Arabic The selected typefaces reflect Fold’s warmth and understated luxury while complementing the refined character of its wordmark. Their elegant forms maintain the brand’s distinctive personality and create a balanced relationship between the Arabic and English typography. A New Fold Begins A New Fold Begins A New Fold Begins ﺑﺪاﻳﺔ ﺻﻔﺤﺔ ﺟﺪﻳﺪة ﺑﺪاﻳﺔ ﺻﻔﺤﺔ ﺟﺪﻳﺪة ﺑﺪاﻳﺔ ﺻﻔﺤﺔ ﺟﺪﻳﺪة

Fold Baked Goods - Campaign — page 4 — Social Media Teaser Campaign Teaser Post #1 Teaser Post #2 Reveal Post

Fold Baked Goods - Campaign — page 5 — Social Media Invitation Post Support Post: Product centered Support Post: Campaign centered

Fold Baked Goods - Campaign — page 6 — A4-Flyer Design Now Open in Doha From Home To Heart ﻣﻦ اﻟﺒﻴﺖ ﻟﻠﻘﻠﺐ Our First Store Is Now Open in Doha From Home To Heart ﻣﻦ اﻟﺒﻴﺖ ﻟﻠﻘﻠﺐ

Fold Baked Goods - Campaign · End of presentation

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